If You Build It, Will They Come? vs. To be is to be perceived (Esse est percipi)

27 01 2010

For the past sixteen years my mantra has been, “If a tree falls in the forest and no one is there to hear it, does it make a sound?” The thought, first addressed by Bishop George Berkeley (1685-1753) is particularly germane to the internet industry.

In October 2004, PhilC observed, “The answer is, no, it doesn’t make a sound. Sound is a process that only occurs in the ear and brain. There is no sound in the outside world.”  He continued, “If I was deaf and stood in the forest when the tree fell, no sound would have occured (sic), because my ears and brain couldn’t create it. But if a hearing person stood next to me, there would have been a sound, but only in that person’s head – not in the environment. Sound is never in the environment.”  http://forums.searchenginewatch.com/showthread.php?t=4751

Create the most beautiful website with the most sophisticated design, the most advanced technology.  The website will only exist in the minds of those who become aware of it and then only to the extent of their knowledge.  Case in point:  http://www.ownborabora.com No one is remotely aware of this website.  For those who have read this far, it exists only as a web address, nothing more.  Only the curious few will discover the depth of its significance, until such time as it is presented to the world.

When Barry Poltermann of AboutFace Media (http://wp.aboutfacemedia.com/2010/01/if-you-build-it-will-they-come.html) pulled a question from a popular movie script, he scratched the surface of an important topic, but a philosophical question that has been thoroughly explored, dissected, and discussed for more than 250 years gets to the heart of a burning issue.  All too often web developers fail in their obligation to clients who do not appreciate the intricacies of internet marketing.

We, as professionals must provide the complete formula for success to our clients:  Esse est percipi!




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